An Ideal for Living is a sound installation and intervention that periodically broadcasts announcements in public spaces. The announcements are modelled on public service announcements (PSAs) and their content is drawn from political speeches, institutional Tweets, news articles, advertising, personality profiles from self-help books and personality assessment tests popular in the corporate workplace. These include the Myers-Briggs Type Indicator, Keirsey Temperament Sorter, DiSC Management Strategies, Herrmann Brain Dominance Instrument (HBDI), the IPIP-NEO Personality Test and others. Continue reading Her Master’s Voice Presents AN IDEAL FOR LIVING →